Warner Bros., HBO Max, and The Wall Street Journal.

USA, EMEA, LATAM, and APAC.

    • Build high performance teams

    • Lead global processes & org structures

    • Attract, retain & develop top talent

    • Oversee operational plans

    • Remove obstacles & find solutions

    • Ensure compliance & guidelines

    • Define, articulate vision & roadmap

    • Identify growth opportunities

    • Build sound business cases

    • Cross-Functional know how

    • Rally large teams around vision

    • Align resources to execute objectives

    • Holistic go-to-market strategy

    • Lead cross-functional work streams

    • Optimize e-commerce purchase flow

    • Launch major transformative initiatives

    • Project management

    • Set & manage success metrics

    • Product roadmap prioritization

    • Oversee UX of consumer products

    • Promote & value new features

    • Develop new features & product sets

    • Bundling, add-on & upsell products

    • Consumer product marketing

    • Drive scale, monetization & engagement

    • Awareness & direct response marketing

    • Paid performance & organic Media

    • Define acquisition & retention strategy

    • Affiliate & partnerships marketing

    • Upsell and cross-sell initiatives

    • Engagement and save tactics

    • NORAM, LATAM, EMEA & APAC

    • Lead global teams & processes

    • New market & region expansion

    • Global product strategy & launch

    • Globalized testing frameworks

    • Define customer proposition

    • Set product tier and pricing strategies

    • Lead promotional discounts and offers

    • Create new revenue streams

    • Redefine tier proposition & feature set

    • Content & bundling opportunities

    • P&L responsibility; budgets & forecasts

    • Monitor & optimize revenue streams

    • Maximize net revenue & EBITDA goals

    • Daily business heartbeat health

    • Implement & track KPI's

    • Optimize CVR, CPA, LTV & Engagement

A global executive with a proven track record in marketing leadership across worldwide markets.